Tag Heuer

Edouard Heuer continually pursued a dual quest of excellence and performance. Since 1860, this passion for excellence and performance has TAG Heuer to take up the most daunting challenges and to design watches that continually push back the limits of prescision, reliability and design.

Since 1860, TAG Heuer has identified with the world of competitive sport and especially with Formula One, IRL, sailing and ski racing.

TAG Heuer has served as Official Timekeeper at countless sporting events, from the Olympic Games in the 1920s, followed by Formula One and ski events, to the legendary Indianapolis 500 race and Indy Racing League competitions since 2004.

Backed by this impressive timekeeping experience, TAG Heuer develops top-of-the-line sports watches and chronographs whose precision and reliability are up to competition standard.